Amazon FBA businesses for sale
Browse FBA businesses for sale—save favorites and view full listings.
Last updated:
Apr 2, 2025
All
Saved
Popular
New
$
1,316,453
Rev:
$97,975 per month
Profit:
$27,426 per month
Niche:
Home & Living
$
1,265,857
Rev:
$226,429 per month
Profit:
$35,165 per month
Niche:
Health & Wellness
$
166,872
Rev:
$35,489 per month
Profit:
$5,754 per month
Niche:
Kids & Family
$
980,000
Rev:
$43,299 per month
Profit:
$23,070 per month
Niche:
Health & Wellness
$
6,100,000
Rev:
$649,666 per month
Profit:
$103,864 per month
Niche:
Travel & Tourism
$
794,205
Rev:
$150,089 per month
Profit:
$20,900 per month
Niche:
Health & Wellness
$
10,200,000
Rev:
$819,616 per month
Profit:
$202,266 per month
Niche:
Home & Living
$
197,675
Rev:
$11,167 per month
Profit:
$5,343 per month
Niche:
Health & Wellness
$
490,000
Rev:
$120,692 per month
Profit:
$9,780 per month
Niche:
Sports & Outdoors
$
925,000
Rev:
$66,584 per month
Profit:
$23,038 per month
Niche:
Home & Living
$
107,604
Rev:
$39,937 per month
Profit:
$3,843 per month
Niche:
Fashion & Accessories
$
105,380
Rev:
$17,782 per month
Profit:
$3,011 per month
Niche:
Arts & Entertainment
$
1,784,334
Rev:
$209,603 per month
Profit:
$45,752 per month
Niche:
Health & Wellness
$
269,217
Rev:
$24,777 per month
Profit:
$6,904 per month
Niche:
Sports & Outdoors
$
11,200,000
Rev:
$869,529 per month
Profit:
$211,931 per month
Niche:
Health & Wellness
$
164,794
Rev:
$27,960 per month
Profit:
$5,683 per month
Niche:
Seasonal & Gifts
$
6,100,000
Rev:
$649,666 per month
Profit:
$103,864 per month
Niche:
Travel & Tourism
$
550,000
Rev:
$37,784 per month
Profit:
$13,855 per month
Niche:
Auto & Transport
$
1,416,395
Rev:
$94,013 per month
Profit:
$30,791 per month
Niche:
Fashion & Accessories
$
55,522
Rev:
$5,895 per month
Profit:
$2,135 per month
Niche:
Seasonal & Gifts
$
2,192,635
Rev:
$211,539 per month
Profit:
$45,680 per month
Niche:
Health & Wellness
$
36,607
Rev:
$4,489 per month
Profit:
$1,144 per month
Niche:
Health & Wellness
$
490,000
Rev:
$87,915 per month
Profit:
$14,846 per month
Niche:
Kids & Family
$
530,000
Rev:
$114,345 per month
Profit:
$14,262 per month
Niche:
Fashion & Accessories
$
520,000
Rev:
$66,979 per month
Profit:
$14,153 per month
Niche:
Fashion & Accessories
$
745,000
Rev:
$22,733 per month
Profit:
$9,827 per month
Niche:
Health & Wellness
$
83,000
Rev:
$15,807 per month
Profit:
$6,945 per month
Niche:
Health & Wellness
$
491,082
Rev:
$53,542 per month
Profit:
$13,641 per month
Niche:
Home & Living
$
269,736
Rev:
$58,668 per month
Profit:
$11,239 per month
Niche:
Electronics & Tech
$
2,800,000
Rev:
$954,586 per month
Profit:
$59,295 per month
Niche:
Sports & Outdoors
$
609,567
Rev:
$84,130 per month
Profit:
$16,041 per month
Niche:
Arts & Entertainment
$
1,680,724
Rev:
$360,396 per month
Profit:
$56,024 per month
Niche:
Home & Living
$
2,509,156
Rev:
$626,299 per month
Profit:
$59,742 per month
Niche:
Sports & Outdoors
$
1,250,000
Rev:
$92,837 per month
Profit:
$28,182 per month
Niche:
Fashion & Accessories
$
55,096
Rev:
$4,066 per month
Profit:
$1,447 per month
Niche:
Fashion & Accessories
$
4,725,000
Rev:
$743,733 per month
Profit:
$93,859 per month
Niche:
Fashion & Accessories
$
1,857,990
Rev:
$131,579 per month
Profit:
$41,016 per month
Niche:
Health & Wellness
$
424,872
Rev:
$103,227 per month
Profit:
$11,802 per month
Niche:
Pets & Animals
$
1,824,154
Rev:
$171,118 per month
Profit:
$45,604 per month
Niche:
Health & Wellness
$
570,000
Rev:
$52,633 per month
Profit:
$12,688 per month
Niche:
Health & Wellness
$
4,000,000
Rev:
$438,024 per month
Profit:
$98,955 per month
Niche:
Health & Wellness
$
692,172
Rev:
$116,926 per month
Profit:
$19,227 per month
Niche:
Food & Beverage
$
8,000,000
Rev:
$200,852 per month
Profit:
$65,130 per month
Niche:
Health & Wellness
$
700,000
Rev:
$161,388 per month
Profit:
$20,460 per month
Niche:
Food & Beverage
$
1,400,000
Rev:
$61,308 per month
Profit:
$28,131 per month
Niche:
Health & Wellness
$
149,873
Rev:
$43,114 per month
Profit:
$4,684 per month
Niche:
Fashion & Accessories
$
1,253,597
Rev:
$170,665 per month
Profit:
$31,340 per month
Niche:
Electronics & Tech
$
381,492
Rev:
$89,229 per month
Profit:
$10,598 per month
Niche:
Travel & Tourism
$
126,110
Rev:
$41,582 per month
Profit:
$6,312 per month
Niche:
Fashion & Accessories
$
550,000
Rev:
$266,934 per month
Profit:
$22,847 per month
Niche:
Food & Beverage
$
803,936
Rev:
$200,366 per month
Profit:
$21,729 per month
Niche:
Electronics & Tech
$
138,315
Rev:
$25,315 per month
Profit:
$4,068 per month
Niche:
Health & Wellness
$
2,000,000
Rev:
$235,206 per month
Profit:
$51,292 per month
Niche:
Kids & Family
$
1,660,000
Rev:
$200,258 per month
Profit:
$32,105 per month
Niche:
Home & Living
$
450,000
Rev:
$23,737 per month
Profit:
$7,121 per month
Niche:
Electronics & Tech
All
Saved
Popular
New
$
1,316,453
Rev:
$97,975 per month
Profit:
$27,426 per month
Niche:
Home & Living
$
1,265,857
Rev:
$226,429 per month
Profit:
$35,165 per month
Niche:
Health & Wellness
$
166,872
Rev:
$35,489 per month
Profit:
$5,754 per month
Niche:
Kids & Family
$
980,000
Rev:
$43,299 per month
Profit:
$23,070 per month
Niche:
Health & Wellness
$
6,100,000
Rev:
$649,666 per month
Profit:
$103,864 per month
Niche:
Travel & Tourism
$
794,205
Rev:
$150,089 per month
Profit:
$20,900 per month
Niche:
Health & Wellness
$
10,200,000
Rev:
$819,616 per month
Profit:
$202,266 per month
Niche:
Home & Living
$
197,675
Rev:
$11,167 per month
Profit:
$5,343 per month
Niche:
Health & Wellness
$
490,000
Rev:
$120,692 per month
Profit:
$9,780 per month
Niche:
Sports & Outdoors
$
925,000
Rev:
$66,584 per month
Profit:
$23,038 per month
Niche:
Home & Living
$
107,604
Rev:
$39,937 per month
Profit:
$3,843 per month
Niche:
Fashion & Accessories
$
105,380
Rev:
$17,782 per month
Profit:
$3,011 per month
Niche:
Arts & Entertainment
$
1,784,334
Rev:
$209,603 per month
Profit:
$45,752 per month
Niche:
Health & Wellness
$
269,217
Rev:
$24,777 per month
Profit:
$6,904 per month
Niche:
Sports & Outdoors
$
11,200,000
Rev:
$869,529 per month
Profit:
$211,931 per month
Niche:
Health & Wellness
$
164,794
Rev:
$27,960 per month
Profit:
$5,683 per month
Niche:
Seasonal & Gifts
$
6,100,000
Rev:
$649,666 per month
Profit:
$103,864 per month
Niche:
Travel & Tourism
$
550,000
Rev:
$37,784 per month
Profit:
$13,855 per month
Niche:
Auto & Transport
$
1,416,395
Rev:
$94,013 per month
Profit:
$30,791 per month
Niche:
Fashion & Accessories
$
55,522
Rev:
$5,895 per month
Profit:
$2,135 per month
Niche:
Seasonal & Gifts
$
2,192,635
Rev:
$211,539 per month
Profit:
$45,680 per month
Niche:
Health & Wellness
$
36,607
Rev:
$4,489 per month
Profit:
$1,144 per month
Niche:
Health & Wellness
$
490,000
Rev:
$87,915 per month
Profit:
$14,846 per month
Niche:
Kids & Family
$
530,000
Rev:
$114,345 per month
Profit:
$14,262 per month
Niche:
Fashion & Accessories
$
520,000
Rev:
$66,979 per month
Profit:
$14,153 per month
Niche:
Fashion & Accessories
$
745,000
Rev:
$22,733 per month
Profit:
$9,827 per month
Niche:
Health & Wellness
$
83,000
Rev:
$15,807 per month
Profit:
$6,945 per month
Niche:
Health & Wellness
$
491,082
Rev:
$53,542 per month
Profit:
$13,641 per month
Niche:
Home & Living
$
269,736
Rev:
$58,668 per month
Profit:
$11,239 per month
Niche:
Electronics & Tech
$
2,800,000
Rev:
$954,586 per month
Profit:
$59,295 per month
Niche:
Sports & Outdoors
$
609,567
Rev:
$84,130 per month
Profit:
$16,041 per month
Niche:
Arts & Entertainment
$
1,680,724
Rev:
$360,396 per month
Profit:
$56,024 per month
Niche:
Home & Living
$
2,509,156
Rev:
$626,299 per month
Profit:
$59,742 per month
Niche:
Sports & Outdoors
$
1,250,000
Rev:
$92,837 per month
Profit:
$28,182 per month
Niche:
Fashion & Accessories
$
55,096
Rev:
$4,066 per month
Profit:
$1,447 per month
Niche:
Fashion & Accessories
$
4,725,000
Rev:
$743,733 per month
Profit:
$93,859 per month
Niche:
Fashion & Accessories
$
1,857,990
Rev:
$131,579 per month
Profit:
$41,016 per month
Niche:
Health & Wellness
$
424,872
Rev:
$103,227 per month
Profit:
$11,802 per month
Niche:
Pets & Animals
$
1,824,154
Rev:
$171,118 per month
Profit:
$45,604 per month
Niche:
Health & Wellness
$
570,000
Rev:
$52,633 per month
Profit:
$12,688 per month
Niche:
Health & Wellness
$
4,000,000
Rev:
$438,024 per month
Profit:
$98,955 per month
Niche:
Health & Wellness
$
692,172
Rev:
$116,926 per month
Profit:
$19,227 per month
Niche:
Food & Beverage
$
8,000,000
Rev:
$200,852 per month
Profit:
$65,130 per month
Niche:
Health & Wellness
$
700,000
Rev:
$161,388 per month
Profit:
$20,460 per month
Niche:
Food & Beverage
$
1,400,000
Rev:
$61,308 per month
Profit:
$28,131 per month
Niche:
Health & Wellness
$
149,873
Rev:
$43,114 per month
Profit:
$4,684 per month
Niche:
Fashion & Accessories
$
1,253,597
Rev:
$170,665 per month
Profit:
$31,340 per month
Niche:
Electronics & Tech
$
381,492
Rev:
$89,229 per month
Profit:
$10,598 per month
Niche:
Travel & Tourism
$
126,110
Rev:
$41,582 per month
Profit:
$6,312 per month
Niche:
Fashion & Accessories
$
550,000
Rev:
$266,934 per month
Profit:
$22,847 per month
Niche:
Food & Beverage
$
803,936
Rev:
$200,366 per month
Profit:
$21,729 per month
Niche:
Electronics & Tech
$
138,315
Rev:
$25,315 per month
Profit:
$4,068 per month
Niche:
Health & Wellness
$
2,000,000
Rev:
$235,206 per month
Profit:
$51,292 per month
Niche:
Kids & Family
$
1,660,000
Rev:
$200,258 per month
Profit:
$32,105 per month
Niche:
Home & Living
$
450,000
Rev:
$23,737 per month
Profit:
$7,121 per month
Niche:
Electronics & Tech
All
Saved
$
1,316,453
Rev:
$97,975 per month
Profit:
$27,426 per month
Niche:
Home & Living
$
1,265,857
Rev:
$226,429 per month
Profit:
$35,165 per month
Niche:
Health & Wellness
$
166,872
Rev:
$35,489 per month
Profit:
$5,754 per month
Niche:
Kids & Family
$
980,000
Rev:
$43,299 per month
Profit:
$23,070 per month
Niche:
Health & Wellness
$
6,100,000
Rev:
$649,666 per month
Profit:
$103,864 per month
Niche:
Travel & Tourism
$
794,205
Rev:
$150,089 per month
Profit:
$20,900 per month
Niche:
Health & Wellness
$
10,200,000
Rev:
$819,616 per month
Profit:
$202,266 per month
Niche:
Home & Living
$
197,675
Rev:
$11,167 per month
Profit:
$5,343 per month
Niche:
Health & Wellness
$
490,000
Rev:
$120,692 per month
Profit:
$9,780 per month
Niche:
Sports & Outdoors
$
925,000
Rev:
$66,584 per month
Profit:
$23,038 per month
Niche:
Home & Living
$
107,604
Rev:
$39,937 per month
Profit:
$3,843 per month
Niche:
Fashion & Accessories
$
105,380
Rev:
$17,782 per month
Profit:
$3,011 per month
Niche:
Arts & Entertainment
$
1,784,334
Rev:
$209,603 per month
Profit:
$45,752 per month
Niche:
Health & Wellness
$
269,217
Rev:
$24,777 per month
Profit:
$6,904 per month
Niche:
Sports & Outdoors
$
11,200,000
Rev:
$869,529 per month
Profit:
$211,931 per month
Niche:
Health & Wellness
$
164,794
Rev:
$27,960 per month
Profit:
$5,683 per month
Niche:
Seasonal & Gifts
$
6,100,000
Rev:
$649,666 per month
Profit:
$103,864 per month
Niche:
Travel & Tourism
$
550,000
Rev:
$37,784 per month
Profit:
$13,855 per month
Niche:
Auto & Transport
$
1,416,395
Rev:
$94,013 per month
Profit:
$30,791 per month
Niche:
Fashion & Accessories
$
55,522
Rev:
$5,895 per month
Profit:
$2,135 per month
Niche:
Seasonal & Gifts
$
2,192,635
Rev:
$211,539 per month
Profit:
$45,680 per month
Niche:
Health & Wellness
$
36,607
Rev:
$4,489 per month
Profit:
$1,144 per month
Niche:
Health & Wellness
$
490,000
Rev:
$87,915 per month
Profit:
$14,846 per month
Niche:
Kids & Family
$
530,000
Rev:
$114,345 per month
Profit:
$14,262 per month
Niche:
Fashion & Accessories
$
520,000
Rev:
$66,979 per month
Profit:
$14,153 per month
Niche:
Fashion & Accessories
$
745,000
Rev:
$22,733 per month
Profit:
$9,827 per month
Niche:
Health & Wellness
$
83,000
Rev:
$15,807 per month
Profit:
$6,945 per month
Niche:
Health & Wellness
$
491,082
Rev:
$53,542 per month
Profit:
$13,641 per month
Niche:
Home & Living
$
269,736
Rev:
$58,668 per month
Profit:
$11,239 per month
Niche:
Electronics & Tech
$
2,800,000
Rev:
$954,586 per month
Profit:
$59,295 per month
Niche:
Sports & Outdoors
$
609,567
Rev:
$84,130 per month
Profit:
$16,041 per month
Niche:
Arts & Entertainment
$
1,680,724
Rev:
$360,396 per month
Profit:
$56,024 per month
Niche:
Home & Living
$
2,509,156
Rev:
$626,299 per month
Profit:
$59,742 per month
Niche:
Sports & Outdoors
$
1,250,000
Rev:
$92,837 per month
Profit:
$28,182 per month
Niche:
Fashion & Accessories
$
55,096
Rev:
$4,066 per month
Profit:
$1,447 per month
Niche:
Fashion & Accessories
$
4,725,000
Rev:
$743,733 per month
Profit:
$93,859 per month
Niche:
Fashion & Accessories
$
1,857,990
Rev:
$131,579 per month
Profit:
$41,016 per month
Niche:
Health & Wellness
$
424,872
Rev:
$103,227 per month
Profit:
$11,802 per month
Niche:
Pets & Animals
$
1,824,154
Rev:
$171,118 per month
Profit:
$45,604 per month
Niche:
Health & Wellness
$
570,000
Rev:
$52,633 per month
Profit:
$12,688 per month
Niche:
Health & Wellness
$
4,000,000
Rev:
$438,024 per month
Profit:
$98,955 per month
Niche:
Health & Wellness
$
692,172
Rev:
$116,926 per month
Profit:
$19,227 per month
Niche:
Food & Beverage
$
8,000,000
Rev:
$200,852 per month
Profit:
$65,130 per month
Niche:
Health & Wellness
$
700,000
Rev:
$161,388 per month
Profit:
$20,460 per month
Niche:
Food & Beverage
$
1,400,000
Rev:
$61,308 per month
Profit:
$28,131 per month
Niche:
Health & Wellness
$
149,873
Rev:
$43,114 per month
Profit:
$4,684 per month
Niche:
Fashion & Accessories
$
1,253,597
Rev:
$170,665 per month
Profit:
$31,340 per month
Niche:
Electronics & Tech
$
381,492
Rev:
$89,229 per month
Profit:
$10,598 per month
Niche:
Travel & Tourism
$
126,110
Rev:
$41,582 per month
Profit:
$6,312 per month
Niche:
Fashion & Accessories
$
550,000
Rev:
$266,934 per month
Profit:
$22,847 per month
Niche:
Food & Beverage
$
803,936
Rev:
$200,366 per month
Profit:
$21,729 per month
Niche:
Electronics & Tech
$
138,315
Rev:
$25,315 per month
Profit:
$4,068 per month
Niche:
Health & Wellness
$
2,000,000
Rev:
$235,206 per month
Profit:
$51,292 per month
Niche:
Kids & Family
$
1,660,000
Rev:
$200,258 per month
Profit:
$32,105 per month
Niche:
Home & Living
$
450,000
Rev:
$23,737 per month
Profit:
$7,121 per month
Niche:
Electronics & Tech
Frequently Asked Questions
About FBAforSale.com
What is FBAforSale?
FBAforSale is a curated marketplace for finding Amazon FBA (Fulfillment by Amazon) businesses for sale. You can browse and compare active FBA business listings from trusted brokers and marketplaces, all in one place.
How does FBAforSale work?
Simply filter businesses by asking price and niche to find those matching your criteria. Sign up for a free account to save your favorite listings for later, and when you discover an interesting business, click through to view the listing to start the acquisition process.
What types of FBA businesses can I find here?
We aggregate FBA businesses from reputable brokers and marketplaces across diverse niches, including health & wellness, sports & outdoors, home & living, electronics & tech, and more. Our curated listings range from established brands over $10 million with multiple product lines to newer businesses under $100,000 with strong growth potential.
When are new businesses added?
We add fresh FBA listings every Wednesday. New listings are marked with a 'New' tag for 7 days. Subscribe to our weekly newsletter to get notified when new listings are added. ✉️
What are "popular" listings?
Listings marked as "Popular" are the top 3 listings receiving the highest levels of engagement based on data points, including view counts and click-through rates. They're updated weekly every Wednesday when new listings are added.
What is FBAforSale?
FBAforSale is a curated marketplace for finding Amazon FBA (Fulfillment by Amazon) businesses for sale. You can browse and compare active FBA business listings from trusted brokers and marketplaces, all in one place.
How does FBAforSale work?
Simply filter businesses by asking price and niche to find those matching your criteria. Sign up for a free account to save your favorite listings for later, and when you discover an interesting business, click through to view the listing to start the acquisition process.
What types of FBA businesses can I find here?
We aggregate FBA businesses from reputable brokers and marketplaces across diverse niches, including health & wellness, sports & outdoors, home & living, electronics & tech, and more. Our curated listings range from established brands over $10 million with multiple product lines to newer businesses under $100,000 with strong growth potential.
When are new businesses added?
We add fresh FBA listings every Wednesday. New listings are marked with a 'New' tag for 7 days. Subscribe to our weekly newsletter to get notified when new listings are added. ✉️
What are "popular" listings?
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Buying Amazon FBA businesses
What is an Amazon FBA business?
An Amazon FBA (Fulfillment by Amazon) business lets you leverage Amazon's world-class infrastructure while you focus on growth. You select winning products and optimize listings, while Amazon handles storage, shipping, returns, and customer service. This powerful model combines the reach of the world's largest marketplace with the efficiency of its logistics network.
Why buy an established Amazon FBA business?
Acquiring an existing FBA business eliminates the startup guesswork and provides immediate cash flow. You'll gain instant access to proven products, established customer relationships, and vetted supplier networks. Instead of spending months building from scratch, you can immediately focus on scaling what's already working and implementing your growth strategies from day one.
What makes an FBA business valuable?
The most valuable FBA businesses feature consistent monthly revenue, healthy profit margins (20%+), diversified product catalogs, strong brand recognition, and positive account health metrics. Look for businesses with year-over-year growth, a mix of seasonal and evergreen products, trademark protection, and excellent supplier relationships. The sweet spot combines solid historical performance with clear growth potential.
How are Amazon FBA businesses valued?
FBA business valuations typically range between 30-48x monthly net profit. A business consistently generating $10,000 monthly profit might sell for $300,000-$480,000 depending on its growth trajectory, brand strength, and operational stability. Premium businesses with defensible market positions and strong growth can command multiples above 48x, while distressed assets might sell for 10-15x monthly profit.
What key metrics should I analyze before purchasing?
Conduct a comprehensive analysis of monthly revenue trends, profit margins (after Amazon fees, PPC, and COGS), SKU diversification, BSR (Best Seller Rank) stability, review quantity and quality, organic vs. paid traffic ratio, inventory turnover rates, and account health metrics. Pay special attention to year-over-year performance during peak seasons and how the business weathers Amazon policy changes.
What does the FBA acquisition process involve?
After signing an NDA, you'll review the business's performance data and connect with the seller. Once you've agreed on terms, you'll submit a letter of intent, conduct thorough due diligence, and draft a purchase agreement. The transaction proceeds through secure escrow, followed by seller training and account transfer. While most acquisitions complete within 30-60 days, complex businesses may require additional time for proper verification and transition.
What assets are included when buying an FBA business?
Your purchase typically includes the entire operational ecosystem: the Amazon Seller Central account with its performance history, product listings, and customer reviews; current inventory; supplier relationships and contracts; trademarks and intellectual property; social media accounts; website assets; customer data; and detailed SOPs. Sellers will provide comprehensive training to ensure you can maintain momentum through the transition.
What red flags should trigger caution during evaluation?
Be wary of unusual sales spikes before listing, declining review quality, account policy warnings, heavy reliance on a single product or supplier, suspicious profit margins, inconsistent financial records, seasonal volatility without recovery, excessive time requirements from the owner, pending legal issues, or unexplained drops in search rankings. Always verify inventory valuations and cross-reference data points between Amazon reports and financial statements.
What is an Amazon FBA business?
An Amazon FBA (Fulfillment by Amazon) business lets you leverage Amazon's world-class infrastructure while you focus on growth. You select winning products and optimize listings, while Amazon handles storage, shipping, returns, and customer service. This powerful model combines the reach of the world's largest marketplace with the efficiency of its logistics network.
Why buy an established Amazon FBA business?
Acquiring an existing FBA business eliminates the startup guesswork and provides immediate cash flow. You'll gain instant access to proven products, established customer relationships, and vetted supplier networks. Instead of spending months building from scratch, you can immediately focus on scaling what's already working and implementing your growth strategies from day one.
What makes an FBA business valuable?
The most valuable FBA businesses feature consistent monthly revenue, healthy profit margins (20%+), diversified product catalogs, strong brand recognition, and positive account health metrics. Look for businesses with year-over-year growth, a mix of seasonal and evergreen products, trademark protection, and excellent supplier relationships. The sweet spot combines solid historical performance with clear growth potential.
How are Amazon FBA businesses valued?
FBA business valuations typically range between 30-48x monthly net profit. A business consistently generating $10,000 monthly profit might sell for $300,000-$480,000 depending on its growth trajectory, brand strength, and operational stability. Premium businesses with defensible market positions and strong growth can command multiples above 48x, while distressed assets might sell for 10-15x monthly profit.
What key metrics should I analyze before purchasing?
Conduct a comprehensive analysis of monthly revenue trends, profit margins (after Amazon fees, PPC, and COGS), SKU diversification, BSR (Best Seller Rank) stability, review quantity and quality, organic vs. paid traffic ratio, inventory turnover rates, and account health metrics. Pay special attention to year-over-year performance during peak seasons and how the business weathers Amazon policy changes.
What does the FBA acquisition process involve?
After signing an NDA, you'll review the business's performance data and connect with the seller. Once you've agreed on terms, you'll submit a letter of intent, conduct thorough due diligence, and draft a purchase agreement. The transaction proceeds through secure escrow, followed by seller training and account transfer. While most acquisitions complete within 30-60 days, complex businesses may require additional time for proper verification and transition.
What assets are included when buying an FBA business?
Your purchase typically includes the entire operational ecosystem: the Amazon Seller Central account with its performance history, product listings, and customer reviews; current inventory; supplier relationships and contracts; trademarks and intellectual property; social media accounts; website assets; customer data; and detailed SOPs. Sellers will provide comprehensive training to ensure you can maintain momentum through the transition.
What red flags should trigger caution during evaluation?
Be wary of unusual sales spikes before listing, declining review quality, account policy warnings, heavy reliance on a single product or supplier, suspicious profit margins, inconsistent financial records, seasonal volatility without recovery, excessive time requirements from the owner, pending legal issues, or unexplained drops in search rankings. Always verify inventory valuations and cross-reference data points between Amazon reports and financial statements.