Self-Defense & Personal Care FBA Store

Established in February 2023, this Amazon FBA business operates in the self-defense niche with a secondary brand in personal care. The business maintains a streamlined product line with 4 SKUs across both brands, with self-defense items sourced from a US-based supplier and personal care products from China.

Operations involve receiving bulk shipments from manufacturers, repackaging for optimal FBA handling, and shipping to Amazon warehouses. Current management requires only 1 hour weekly with clear potential to outsource the repackaging process to manufacturers for increased efficiency.

Assets include primary and secondary domains, Amazon Seller Central account with Brand Registry protection, two pending trademarks, supplier contracts and relationships, Shopify account, and Walmart account. The business maintains strong 33% profit margins and a low TACoS of 5%.

Growth opportunities include optimizing increased but currently inefficient ad spend, launching strategic paid advertising campaigns, building a social media presence, and leveraging additional sales channels that have been established but excluded from the sale.