10 Places to Sell Your Amazon FBA Business in 2025

You've put in the hard work. Long nights researching products, negotiating with suppliers, optimizing listings, and managing inventory. Your Amazon FBA business has grown from an idea into a valuable asset. Now, you're thinking about an exit.

Whether you're looking to cash out, pursue new opportunities, or simply reduce your workload, 2025 is shaping up to be an excellent year to sell your Amazon FBA business. With valuations stabilizing after the post-pandemic surge and acquisitions becoming more strategic, buyers are actively seeking profitable, well-established Amazon businesses.

But where exactly should you list your business? Which marketplace will connect you with serious buyers who understand the true value of what you've built? Let's explore your top 10 options.

10 places to sell your Amazon FBA business

1. Empire Flippers

Empire Flippers has established itself as one of the premier marketplaces for selling Amazon FBA businesses. Their rigorous vetting process means only legitimate businesses make it onto their platform, attracting serious buyers willing to pay premium multiples.

What sets Empire Flippers apart is their comprehensive support throughout the sales process. Their team helps with everything from valuation to transfer assistance. While their commission rates (typically 8-15%) might be higher than some alternatives, their extensive buyer network and impressive 80%+ success rate justify the investment.

Empire Flippers is particularly well-suited for businesses generating at least $2,000 in monthly profit, with their sweet spot being businesses in the $100K-$5M range.

2. Quiet Light

If you're looking for personalized, broker-level service without the typical broker-level fees, Quiet Light offers an attractive middle ground. Founded by entrepreneurs who have personally built and sold online businesses, they bring a unique understanding to the table.

Quiet Light advisors are known for their thorough preparation work. They'll help you organize your financials, identify growth opportunities, and position your business in the most appealing light. Their commission structure is typically lower than traditional business brokers, with rates ranging from 6-10% depending on deal size.

Quiet Light excels with mid-to-high six-figure and seven-figure Amazon businesses, particularly those with unique selling propositions or diversified revenue streams.

3. Website Closers

Don't let the name fool you – Website Closers has extensive experience with Amazon FBA businesses. As one of the larger M&A firms in the e-commerce space, they bring institutional-level resources to the table while maintaining personalized service.

Where Website Closers really shines is with larger, more complex Amazon operations. If your business has multiple SKUs, global distribution, or integrated manufacturing components, their experienced brokers can effectively communicate that complexity to potential buyers.

Their commission rates typically range from 10-12%, with some flexibility for larger deals. Website Closers works best for businesses valued at $1M and up, though they do take on select smaller businesses with exceptional growth potential.

4. Flippa

For smaller Amazon FBA businesses or those looking for a DIY approach with lower fees, Flippa offers the largest marketplace in terms of raw user numbers. Their platform is more accessible than most broker options, with listing fees starting around $49 plus a success fee of 5-10% upon sale.

Flippa's direct-to-buyer approach means you'll handle most of the sales process yourself – from creating your listing to fielding questions and negotiating terms. While this requires more work on your part, it also provides complete control over how your business is presented.

Flippa works best for Amazon FBA businesses valued under $250K, particularly those with straightforward operations that can be easily understood by first-time buyers.

5. Website Properties

Website Properties offers a boutique experience for Amazon FBA business sellers. With nearly two decades in the industry, they've developed a curated network of qualified buyers specifically interested in e-commerce operations.

What distinguishes Website Properties is their preparation-heavy approach. They'll spend significant time understanding your business and preparing comprehensive marketing materials before introducing you to potential buyers. This targeted approach often results in faster sales and fewer tire-kickers.

Their commission structure typically ranges from 10-15%, with the higher end applying to smaller deals. Website Properties is particularly effective for Amazon businesses in the $300K-$2M range.

6. BizBuySell

As the largest business-for-sale marketplace in North America, BizBuySell offers unparalleled reach. While not specifically focused on Amazon FBA businesses, their platform attracts a diverse buyer pool, including many looking to enter the e-commerce space.

BizBuySell operates primarily as a listing service rather than a broker. You'll pay a monthly listing fee (typically $60-150/month) to advertise your business, then handle inquiries and negotiations directly. For sellers comfortable managing the process, this can be a cost-effective option.

BizBuySell tends to work best for location-independent Amazon businesses valued between $50K-$500K, particularly those with simple business models that appeal to first-time business owners.

7. FE International

If your Amazon FBA business has reached seven or eight figures in valuation, FE International deserves serious consideration. Specializing in larger e-commerce businesses, they bring institutional-grade processes and a network of pre-qualified buyers with significant capital to deploy.

FE International's comprehensive approach includes detailed financial auditing, business documentation preparation, and strategic positioning. Their M&A advisors have backgrounds in investment banking and management consulting, bringing sophisticated deal structuring capabilities to the table.

Their commission rates typically range from 8-15% depending on deal size, with larger deals receiving preferential rates. FE International is best suited for Amazon businesses valued above $2M, particularly those with diversified product lines and defensible market positions.

8. Dragonflip

As a newer entrant specializing exclusively in Amazon businesses, Dragonflip has quickly established a reputation for efficient deals. Their proprietary matching algorithm connects sellers with pre-qualified buyers based on specific business characteristics, often resulting in faster timelines.

Dragonflip's technology-forward approach streamlines the due diligence process through automated data verification and performance analytics. Their commission structure is competitive at 6-10%, with additional incentives for exclusive listings.

Dragonflip works particularly well for businesses with at least 12 months of operating history generating $3K+ in monthly profit, with their primary focus being businesses valued between $100K-$1.5M.

9. EcomBrokers

For Amazon sellers seeking specialized expertise, EcomBrokers offers a team exclusively focused on e-commerce exits. Their brokers have typically owned or operated Amazon businesses themselves, providing practical insights throughout the sales process.

EcomBrokers takes a consultative approach, often suggesting operational improvements to increase valuation before going to market. Their commission rates range from 8-15% depending on business size, with additional fees for certain preparation services.

They excel with businesses valued between $250K-$3M, particularly those with strong growth trajectories or unique operational advantages that need expert communication to buyers.

10. Amazon aggregators

Rather than a single marketplace, Amazon aggregators represent a category of institutional buyers specifically acquiring Amazon FBA businesses to build portfolios. Major players include Thrasio, Perch, Heroes, and several dozen others with various acquisition criteria.

The aggregator route offers several advantages: faster closings (often 30-45 days), all-cash offers, and streamlined due diligence. However, valuations may be more conservative than open-market sales, typically ranging from 2.5-4x annual profit.

Aggregators typically focus on businesses with proven profitability ($200K+ annual profit), strong product differentiation, and minimal SKU concentration. They're particularly interested in businesses selling proprietary products rather than generic reseller accounts.

FAQs about selling your Amazon FBA business

How much is my Amazon FBA business worth?

Most Amazon FBA businesses sell for 2.5-4.5x annual profit (SDE or Seller's Discretionary Earnings). Factors that push you toward the higher end include proprietary products, diversified SKUs, consistent growth, profit margins above 30%, and at least 24 months of operating history.

What documents do I need to prepare before selling?

You'll need at least 12-24 months of profit and loss statements, Amazon seller account metrics, inventory reports, supplier agreements, trademark documentation (if applicable), and standard operating procedures for your business operations.

How long does it take to sell an Amazon FBA business?

The timeline varies by platform: aggregator acquisitions typically close in 30-45 days; marketplace listings average 2-3 months; broker-managed sales usually take 3-6 months from listing to closing. Larger businesses ($5M+) may take 6-12 months to find the right buyer.

Do I need to transfer my Amazon seller account to the buyer?

While technically against Amazon's terms of service to transfer account ownership, most brokers have established protocols for effectively transferring business ownership while complying with Amazon's rules. This typically involves brand registry transfers and creating new seller accounts when necessary.

What fees should I expect when selling?

Commission rates vary widely: marketplaces like Flippa charge 5-10%; brokers like Empire Flippers and Quiet Light typically charge 8-15% depending on business size; direct sales to aggregators might involve no direct commission but potentially lower valuation. Additional costs may include escrow fees (1-2%) and legal documentation fees.

Will I need to stay involved after selling my FBA business?

Most deals include a transition period of 30-90 days where you'll help transfer knowledge and operations to the new owner. Larger deals sometimes include consulting agreements extending 3-12 months, often with additional compensation.

Can I sell if my business has recent performance issues?

Yes, but expect a lower valuation. Buyers typically pay based on trailing twelve months' performance, so recent declines will significantly impact sale price. If possible, work on stabilizing performance before listing your business.

How are inventory and assets handled in the sale?

Inventory is typically sold separately from the business at landed cost (what you paid plus shipping and Amazon fees). Physical assets related to the business (equipment, remaining packaging, etc.) are usually included in the sale price, but this is negotiable.

What if my business relies heavily on just one or two products?

Product concentration is a risk factor that typically lowers valuation multiples. Businesses with 80%+ revenue from a single product might receive multiples 0.5-1x lower than well-diversified businesses. If possible, launch additional products before selling to demonstrate diversification.

How does selling on Amazon vs. other channels affect valuation?

Businesses with diversified sales channels (own website, other marketplaces) typically command higher multiples than Amazon-only businesses. However, Amazon's dominance means even single-channel businesses can still achieve strong valuations if other metrics are solid.

Are there tax advantages to selling my Amazon FBA business?

Potentially significant ones. Depending on your business structure, sale proceeds may qualify for long-term capital gains treatment, which typically carries lower tax rates than ordinary income. Consult with a tax professional familiar with business sales to optimize your specific situation.

What's the difference between an asset sale and a stock sale?

Most small to mid-sized Amazon FBA businesses sell as asset sales (transferring inventory, brand assets, and customer relationships) rather than stock sales (transferring actual company ownership). Asset sales are typically simpler with cleaner liability separation between buyer and seller.

Can international sellers use these same marketplaces?

Yes, most major brokers and marketplaces work with international Amazon sellers. However, businesses operating on Amazon US typically command higher multiples than those primarily selling on other Amazon marketplaces.

What red flags might prevent my business from selling?

Major red flags include: unresolved intellectual property disputes, significant account health issues, declining sales over multiple quarters, supplier relationships that cannot be transferred, and inventory that is aged or approaching obsolescence.