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Rev:
$255,156 per month
Profit:
$103,723 per month
Profit Margin:
40%
Niche:
Home & Living
Started in 2014, this niche hardware business solves a common problem with a simple product. Due to several factors, such as house settling and door warping, doors can start to slide shut without latching. The business's patented strike plates help customers solve the issue in a matter of minutes.
The business has only four SKUs and net margins of around 40%. The strike plate is the premier product of its kind on Amazon, with over 3,600 reviews, 80% of which have five-star ratings. Growth has been steady over the years, but a new owner can accelerate it with increased marketing efforts.
PPC costs are currently low, and Amazon is currently the only platform on which ads are running. Additionally, the product is priced at only $9.99 and is due for a price increase. Testing higher price points, like $12.99, could immediately increase revenue.
Growth opportunities include working to get the products into big-box stores and realize a massive upside. With the right team, the potential exists to reach $1 million in annual sales. A hardware manufacturer with existing retail accounts could immediately increase their sales by adding strike plate SKUs to their offering. The seller has a fulfilling job, which has taken him away from devoting more time to the business.
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