Shower Filtration FBA Store

Established in 2017, this Amazon FBA business has revolutionized the shower filtration market with scientifically validated multi-stage filtration systems. Founded by experienced Amazon professionals, including a chemistry expert, the brand has consistently raised industry standards by evolving from 10-stage to now 20-stage filtration technology. Their innovation has earned them recognition as the #1 best shower filter by Better Homes and Gardens in 2023.

The business offers exceptional operational stability with virtually no seasonality, providing consistent month-to-month revenue and predictable cash flow. A significant advantage is the recurring revenue model, with approximately 40-50% of annual sales coming from repeat purchases of replacement cartridges. The company also offers specialized filters that add various vitamins to shower water, further distinguishing their product line from competitors.

Operations require approximately 30,000 sq. ft. of warehouse space, ideally with a 3PL located on the West Coast (California recommended) to efficiently manage both Amazon FBA inventory and direct fulfillment orders. Products are sourced from reliable manufacturing partners in China with established relationships.

Growth opportunities include expanding the subscription model for filter replacements, developing additional water filtration products for other home applications, and increasing direct-to-consumer sales through their existing website where they already offer free water testing reports to build customer trust and loyalty.

This acquisition represents an opportunity to own a market-leading brand with scientifically validated products, steady recurring revenue, and significant growth potential in the ever-expanding health and wellness space. The 4.2x multiple reflects the business's exceptional stability, growth trajectory, and strong profit margins.