Women's Swim & Apparel Store

Established in 2017, this women's apparel brand has built a strong presence in the performance headband and swimwear markets. The business operates through dual channels with Shopify generating approximately $1M in revenue and Amazon contributing $800K annually. Performance headbands account for nearly 50% of overall revenue and almost 100% of Amazon sales.

Operations are lean and efficient, requiring only 15-20 weekly hours of combined owner oversight. Customer acquisition costs through Meta advertising stand at $35, supporting a healthy $90 average order value on Shopify that increases during swim seasons. The brand maintains impressive social presence with 98K Instagram followers, 29K Facebook followers, 50K email subscribers, and 10K SMS subscribers.

The business has experienced high demand for swimwear over the past two years, consistently selling out of best-selling items each season. Marketing focuses primarily on Meta advertising and influencer partnerships.

Growth opportunities include expanding the full product catalog to Amazon, developing wholesale channels, creating custom co-branded headbands, and implementing improved inventory forecasting to prevent stockouts. The business includes approximately $500K in inventory, with flexibility from current owners regarding slow-moving product lines.