Women's Comfort Apparel FBA Store

Established in January 2017, this eCommerce business has built a loyal customer base in the women's apparel market by addressing a common problem: uncomfortable tights and pantyhose. The business maintains impressive 23% profit margins and a 31% customer return rate across 87 SKUs spanning 11 parent ASINs in multiple sizes.

Operations are primarily Shopify-based (86% of revenue) with additional channels including Amazon FBM (12%), Amazon FBA (1%), and Faire wholesale marketplace (1%). The business benefits from a streamlined infrastructure with inventory storage and fulfillment handled through a 3PL partner and customer service managed by a single contractor. Product sourcing is secured through a reliable US-based supplier.

Assets include primary domain with five 301 redirect domains, Amazon Seller Central account with Brand Registry protection, employee contracts, supplier relationships, Shopify and Walmart accounts, social media presence across multiple platforms, trademark protection, email list (31,189 subscribers), and comprehensive digital assets including product designs and marketing materials.

Current management requires just 3 hours weekly for maintaining email/SMS campaigns, optimizing ad performance, website updates, financial reporting, and inventory management. Growth opportunities include expanding Amazon FBA presence, enhancing Faire wholesale channel, refreshing marketing creatives, and increasing strategic ad spend given the strong ROAS performance.