Entertainment & Gifts FBA Store

Established in February 2023, this Amazon FBA business operates in the entertainment and gifts niche, maintaining an extensive catalog of 341 SKUs. The business underwent strategic product focus refinement in summer 2024, resulting in clearer direction and improved performance, which is reflected in the 8-month valuation period.

Operations currently involve the seller handling product packaging before sending to Amazon FBA warehouses, though the Vietnamese supplier can potentially manage this function moving forward. The seller has factored hiring costs for packaging into the financial projections. Despite high advertising costs (TACoS exceeding 30%), the business maintains healthy 17% profit margins due to exceptionally low cost of goods sold.

Assets include primary domain with all content, Amazon Seller Central account, supplier relationships, and trademark protection. The business requires approximately 10 hours of weekly management focusing on PPC campaign optimization and inventory oversight.

Growth opportunities include developing more efficient PPC strategies and expanding the product line within the successful niche. The seller offers 60 days of transition support and is willing to continue as an intermediary for packaging and shipping functions as needed during the transition period. Perfect for buyers seeking an affordable entry into Amazon FBA with a diverse product catalog and clear growth potential.