Powdered Nutrition Wellness Brand

Established in 2021, this high-growth powdered supplements eCommerce brand operates at the intersection of functional wellness and adaptogenic nutrition, specializing in clean-label, science-backed supplements in powder form. The digitally native brand offers organic, non-GMO products that promote hydration, immune function, energy, and cognitive clarity.

Operations leverage a dual-channel revenue model with Direct-to-Consumer website sales and Amazon FBA. Amazon currently accounts for approximately 50% of total revenue, with the remaining portion driven by a proprietary Shopify website supporting both one-time purchases and subscriptions. The company has built strong traction with hero SKUs, including high-converting product bundles that drive an Average Order Value (AOV) of $103 on its DTC platform.

The brand's customer base is primarily health-focused consumers aged 25-45, with a growing base of over 2,000 Amazon subscribers and a 40% repeat purchase rate. Customer acquisition is powered by paid media, SEO, email marketing, and organic engagement. The business is lean and scalable, with operational duties handled by experienced contractors.

Growth opportunities include expanding wholesale and B2B sales to national and boutique retail chains, increasing ad spend to scale DTC revenue, and leveraging untapped international markets through Amazon Global and localized Shopify storefronts. New product launches in mushroom-based coffee alternatives and superfood protein blends are expected to capture emerging trends and boost both traffic and order volume.