Artisanal Paper Products FBA Store

Established in 2016, this FBA business has become a market leader in high-quality, handmade paper products used for arts and crafts, stationery, and wedding invitations. Initially focused on leather journals, the brand pivoted to dedicated artisanal paper products based on customer feedback, effectively creating a new market category on Amazon with first-mover advantage, premium product quality, and an exclusive supplier relationship.

The business boasts strong customer loyalty with over 6,000 reviews, a 4.6-star rating, and 17% repeat purchase rate, with recent performance showing continued growth at 15% in Q1. Operations are well-structured with a team of remote virtual assistants managing PPC campaigns, listing optimization, operations, and customer support, plus dedicated bookkeeper and data analyst support.

Growth opportunities include expansion into adjacent product categories, supplementing existing successful products, and developing the newly established wholesale channel with strong B2B partner interest. The owner is selling to facilitate early retirement and dedicate more time to family following a recent health diagnosis.