Senior Wellness FBA Store

Established in 1989 and under current ownership since 2019, this niche Health and Wellness business offers specialized creams and supplements for managing age-related issues, focusing on prostate health, hormone balance, and joint pain relief. The company has built exceptional customer loyalty with a 44% returning customer rate on Shopify and 33 active Subscribe & Save customers on Amazon.

Operations span multiple sales channels with a diversified revenue stream: 65% from Amazon, 30% from Shopify, and 5% from wholesale accounts. The Amazon presence is particularly strong with a 4.9 seller feedback rating and 1,184 product reviews averaging 4.0 stars. The business maintains healthy gross profit margins between 48-54% across its 48 SKUs.

Management requires minimal time investment, with order processing taking only about 8 hours weekly. The combination of Amazon FBA for most products and streamlined Shopify fulfillment keeps operational demands low. Inventory is sourced through four reliable US-based vendors, eliminating international shipping delays and tariff risks. Storage needs are modest, requiring only 500-750 square feet of temperature-controlled space.

Top-selling products include specialized capsaicin lotion, SOD (superoxide dismutase) cream, and progesterone creams that face significantly less competition than mainstream supplements. Growth opportunities include expanding product offerings through existing vendors, leveraging social media and affiliate marketing channels, and utilizing the highly engaged email list which maintains an impressive 64% open rate.