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New
Rev:
$120,692 per month
Profit:
$9,780 per month
Profit Margin:
8%
Niche:
Sports & Outdoors
Established in 2016, this Amazon FBA business has built a strong reputation in the outdoor shooting sports market, specializing in quality firearm storage solutions including rifle and pistol cases. The business has demonstrated impressive growth with 25% year-over-year revenue increase and 55% profit margin improvement over the past two years.
Operations are efficiently managed by a lean team of 5 virtual assistants and 2 contractors who handle daily operations, marketing, logistics, and customer service. The business maintains a diverse catalog of 217 SKUs, many of which have achieved bestseller status on Amazon, with an average order value of $98.
Sales are primarily generated through Amazon FBA, with additional revenue streams from two branded websites and eBay. The business has cultivated a loyal customer base primarily consisting of men aged 22-45, including former military personnel, law enforcement officers, and sports enthusiasts, with over 31,000 email subscribers.
The product strategy combines off-the-shelf and private label offerings, allowing the business to provide high-quality storage solutions at competitive prices. A data-driven approach to product selection and digital advertising has helped secure top positions in relevant categories.
Growth opportunities include expanding affiliate marketing initiatives, pursuing international expansion, adding a dedicated sales team to secure larger contracts from private military organizations or security companies, enhancing social media and digital marketing efforts, and exploring emerging marketplaces beyond Amazon. The seller offers transition support to ensure a smooth handover. Perfect for buyers seeking an established business in the firearms accessories market with strong growth potential and operational stability.
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